Brand affinity provides insights into a profile’s audience and brands across different industries. It can be found on most game, person, or team profiles.
How is brand affinity calculated?
We work with our partner DemographicsPro to get social media audience information on gaming profiles and brands.
DemographicPro's Methodology
Our methodology is data-centric, relying on multiple data signals, filtered and amplified using large, proprietary knowledge bases of established correlations between data points and demographic characteristics. Finally, we combine multiple amplified signals using a series of algorithms to estimate or infer likely audience demographic characteristics.
Using the above methodology for each profile and brand, we overlap this information to discover the affinity between the two entities.
What does each bubble show?
Estimated Followers
Overlap of followers between the two profiles; in the example above, between Minecraft and Champion.
Follower Match
% match between the two profiles.
Platform Average
The average % match is for the brand on the platform.
Above Platform Average
How much over average the affinity between the two profiles are. This is the key identifier for affinity between two profiles.
Above Platform Average = Follower Match / Platform Average