How are popularity and engagement scores calculated?

Get a quick snapshot of a profile's performance without popularity and engagement scores.

Viewing scores on a profile

Popularity score

GEEIQ looks at a variety of metrics to calculate a popularity score for each profile, including:

  • Current reach of profile
  • Social growth of profile
  • Streaming minutes watched
  • VOD content views

For game profiles, this also includes playtime on Steam if applicable.

 

For esports teams, this also includes the combined reach of their roster.

Scores are weighted and compared against profiles of a similar size to get a score that understands the profile's current and growing popularity.

Scores for experiences

Popularity is benchmarked against the performance of all other experiences, looking at visits and engagement.

Engagement score

GEEIQ looks at a variety of metrics to calculate an engagement score for each profile, including:

  • Recent average likes 
  • Recent average comments 
  • Recent average shares

Scores are weighted and compared against profiles of a similar size to get a score that understands the profile's current engagement.