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What are my competitors doing in virtual worlds?

Get an instant competitive advantage with real-time insights into where and how your competitors are activating across platforms - all broken down by integrations, item drops, and owned experiences.

Finding your competitors

Using the Industry Filter

In the top-right corner, you can select the specific industry that you would like to compare. This will display 

For brands, this will be filtered by your industry by default.

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Importing a Custom List

Instead, you can import a pre-made list of brands to compare their activations and item launches, or create a new list.

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Understanding trends

Where brands are activating

On the Competitor Overview, you can find the breakdown of UGC platforms where brands have activated, allowing you to identify popular platforms amongst your competitors.

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How are brands are performing against each other

On the toolbar, click on Owned Experiences to explore owned experiences across Roblox, Fortnite, Zepeto, Spatial, and Recroom.Screenshot 2025-02-20 at 11.59.07

Here, you can get a visit share by brand across all of their owned experience, as well as a Top 10 view of most successful brands.

Which brands have the most successful item strategies

Navigate to Virtual Items to get an overview of items launched by your competitors.

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Here, you can filter by different metrics. To identify the most engaging strategies, this would be Copies Claimed, Sales Revenue,  and Item Favorites.

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Identify gaps

Keep up to date on the latest news

Navigate to News & Insights to find out the latest partnerships, integrations and news amongst your competitors.

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Find the right time to launch

Identify when brands have the highest visits by month to execute your strategy. This can be found in Owned Experiences.

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