Track branded activations per quarter across all virtual worlds.
Discovering the most popular platforms for brands
On the Metaverse tab, you can find the Experience Launches graph, which breaks down brand activations in virtual environment platforms by quarter.
This gives an overview of which environments are becoming more popular for brands and can be sorted by owned experiences or integrations.
Owned Experiences relate to an experience that the brand has full control over e.g. Gucci Town.
Integrations are when a brand has entered an already-existing experience e.g. Livetopia.
Sort By Cumulative or New
This organises all experiences per platform over time or new experiences per quarter.
To identify which platforms are increasingly popular, use New.
Filter by Platform
To look at the trends of specific platforms, use the toggle on the right of the graph to filter out platforms.
Discover New Experiences per Industry
Using the industry filters, easily identify which industry is growing and which platforms brands are entering.
Organise further by searching for a platform above the graph; this will allow you to find, for example, how many Food and Drink brands entered Roblox and Fortnite each quarter.